Drone World Expo Exclusive Board Member Interviews

2015-11-04

Drone World Expo  Exclusive Board Member Interviews
To find out what inspires their interest in UAS and attracts the Advisory Board Members to support Drone World Expo, we scheduled a series of exclusive interviews. Our eleventh interviewee is Gretchen West, Senior Advisor of Innovation and Technology at Hogan Lovells.

Gretchen has served the unmanned systems industry over a decade and is an industry-leading advocate for commercial robotics. Prior to joining Hogan Lovells, Gretchen was at San Francisco start-up DroneDeploy serving as the company’s Vice President of Business Development and Regulatory Affairs. Previously, for over a decade, Gretchen served as AUVSIs Executive Vice President, overseeing AUVSIs global business development initiatives and government relations efforts for the unmanned systems and robotics industry.

If I understand correctly, your first job was at AUVSI. This must have looked like quite an adventurous step to take at the time – what prompted your interest in unmanned aircraft

My background out of undergrad was in non-profit management and I worked for a large association management firm where I was exposed to dozens of different associations in various fields such as medical, healthcare, technology and more. That firm also managed AUVS, which did not have the “I” at the time in its name, nor did I have any interaction with that association. My career took me around the US a bit and I landed back in Washington, DC to pursue my MBA. Upon graduating, the executive director of AUVSI, who I knew from that previous firm, was hiring and I took a leap of faith, not knowing anything about unmanned systems, and 11 years later I am still in this fast-paced and exciting industry. Its been a remarkable journey watching the changes and growth in the industry, especially with the rise of the consumer and commercial drone industry, and I look forward to participating in its growth for many more years.

AUVSI was initially more involved with military systems at what point did it become clear that there was also a big future for commercial applications?

I cannot remember a time at AUVSI when we did NOT talk about how the commercial market was going to be massive, but no one knew when that shift would come. There was always an understanding for many years that the commercial (and consumer) markets for unmanned systems and drones would dwarf the military market globally, and we have obviously seen that growth just in recent years with much more growth to come.

You are now recognised as a leading advocate for commercial applications can you tell us about your role at law firm Hogan Lovells?

My passion since jumping into this industry has always been to grow the unmanned systems and drone community and reduce any barriers impeding that growth. Ive been fortunate enough in my career to participate in education, advocacy and leadership opportunities to help this industry grow and Im able to continue this passion at Hogan Lovells. As a senior advisor and member of the Global UAS Practice Group, I get to work with a multitude of clients from drone manufacturers to end users to service providers to help them strategize market entry and positioning, understand the regulatory environment, create synergies between policy and innovation and much more. We have many initiatives we are pursuing as a collaborative effort with the commercial drone industry to pull forward the market potential and make it a reality. With the full support of Hogan Lovells, our Global UAS Practice Group is able to be both nimble and aggressive to achieve our goals and its a really exciting time and place for our community.

Youve been active in pushing for the integration of UAS into the National Airspace System How do you rate the FAAs approach to integrating UAS operations into the NAS …? Are they being too cautious?

Integrating UAS into the National Airspace System is a monumental task with many complexities. Drones were introduced as a new technology and the FAA was forced to determine how to integrate (not segregate) them based on existing laws governing the airspace. Would it have been easier to start from scratch and determine rules based on the technology and not the airspace? Possibly, yet the government works because it follows certain guidelines and laws. We are always going to want more immediate reaction and solutions, yet the FAA has made great strides in getting us to a place where drones can be operated commercially. Its not full integration, but the FAAs top priority is safety, and as a community, we need to ensure that we are operating and flying safely so we can get to full integration. The FAA is being cautious, as they should be. And our industry needs to be cautious as well so as not to jeopardize the future growth of commercial and consumer drones.

Theres been a range of UAS events recently what convinced you to support Drone World Expo?

For most of my career in the unmanned systems community, much of the focus has been on drone manufacturers, software providers and service providers. Events cater to these same communities and while there usually is content that is educational for end users, the reach into the end user community has been lacking. And I believe this is the most important community as they are the individuals and companies that are interested in buying the technology and searching for value. The Drone World Expos commitment to focusing on the end user is what drew me to them and why I have provided my support. Watching the development of the educational content, the value that end users will receive and the caliber of the registered end users has only strengthened my commitment to them and I look forward to being part of this ground-breaking event.




FAA Small Drone Rule Lets Unmanned Aircraft Soar

2017-09-11
FAA Small Drone Rule Lets Unmanned Aircraft Soar
A host of new users is changing the world of commercial aviation thanks in large part to the Federal Aviation Administration’s (FAA) small unmanned aircraft rule, Part 107 (PDF), which has now been in place for a year.

US Naval Research Lab Tests Stackable CICADA Microdrones Swarm

2017-08-22
US Naval Research Lab Tests Stackable CICADA Microdrones Swarm
The U.S. Naval Research Lab has been working on its CICADA (Close-In Covert Autonomous Disposable Aircraft) drones since at least 2011. The tiny drones are designed to be carried aloft by other aircraft and dropped, whereupon they’ll use GPS and little fins to glide to within 15 feet of their destination.

The Drone World Expo 2017 Interviews  Hector Ubiñas

2017-08-22
The Drone World Expo 2017 Interviews Hector Ubiñas
In the third of a series of interviews with key figures involved in the success of Drone World Expo, we talked to for Hector Ubiñas, Aviation Services Manager, San Diego Gas and Electric. Hector joined SDG&E in September 2016 and has been overseeing the Unmanned Aerial System (UAS) program since starting with the company. In this role, Hector is responsible for the daily operations of the UAS program and continuing to develop new work methods for its application in the utility industry.

Swarms of Drones Test New Dogfighting Skills

2017-04-25
Swarms of Drones Test New Dogfighting Skills
Aerial dogfighting began more than a century ago in the skies over Europe with propeller-driven fighter aircraft carried aloft on wings of fabric and wood. An event held recently in southern California could mark the beginning of a new chapter in this form of aerial combat.

13 Takeaways from The White House Workshop

2016-08-08
13 Takeaways from The White House Workshop
The White House launched a new effort Tuesday to help increase the use of drones and showcased how government agencies have become a proving ground for a wide array of new drone concepts and technologies.

New Report: Drones in Public Safety and First Responder Operations

2016-07-24
New Report: Drones in Public Safety and First Responder Operations
It may not seem like it, but drones are still in their infancy and only proving themselves through the rigorous testing done privately, commercially, and by state and federal government agencies. Despite the tangible benefits that drones can provide, the public has mixed sentiments about their use by law enforcement, firefighting, and search & rescue operations.

Drone World Expo  Exclusive Interviews  Mark Bathrick

2016-07-14
Drone World Expo Exclusive Interviews Mark Bathrick
We wanted to find out more about the team behind Drone World Expo – what makes them tick, what motivates them and what are the secrets behind the success of the event. We interviewed Advisory Board member Mark L. Bathrick who directs a nationwide aviation services business for the U.S Department of the Interior (DOI) overseeing the safe operation of over 1,200 contracted and government-owned manned and unmanned aircraft across a wide range of business applications.

Rwanda Readies Life-Saving Drone Delivery System

2016-07-03
Rwanda Readies Life-Saving Drone Delivery System
This summer, small autonomous airplanes will begin carrying life-saving blood to 20 hospitals and healthcare centers across Western Rwanda, Africa, in one of the first-of-its-kind drone-based delivery demonstrations.

Tree-Planting Drones

2016-06-28
Tree-Planting Drones
Beaverton, Oregon-based drone startup DroneSeed created a drone with a device that fires seeds into the ground using compressed air in an effort to reforest the Pacific Northwest, and eventually forests around the world.

FAA Finalizes Rules for Small Unmanned Aircraft Systems

2016-06-21
FAA Finalizes Rules for Small Unmanned Aircraft Systems
Today, the Department of Transportation’s Federal Aviation Administration has finalized the firstoperational rules for routine commercial use of small unmanned aircraft systems (UAS or “drones”), opening pathways towards fully integrating UAS into the nations airspace. These new regulations work to harness new innovations safely, to spur job growth, advance critical scientific research and save lives.


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